Customer post-purchase dissonance is one of the common issues faced by most of the eCommerce websites and marketers. It occurs when your customers become dissatisfied with the product they purchased from your eCommerce store. This type of cognitive dissonance may trigger the customer to return the product and express their dissatisfaction on various social media platforms and in your review section. With the increase in online shoppers, marketers and e-commerce businesses are totally focused on increasing their sales and revenue to outperform their competitors. Ignoring your customer concerns maximizes the chances of post-purchase dissonance. Read more on https://bit.ly/2VmKthJ